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YMCA Healthy Kids Day’ is April 17
"Do Crew" Augmented Reality Cartoons Help Get Kids Off the Couch
Eco-Friendly Activities Help Kids Celebrate the 40th Anniversary of Earth Day

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YMCA Healthy Kids Day’ is April 17

Posted: 09 Apr 2010 12:00 AM PDT

Hardyston — The Sussex County YMCA's Healthy Kids Day on Saturday, April 17 will include family swim time and water safety demonstrations, a health expo, cooking demonstrations, summer camp information, a kickball game with community leaders, children's games and giveaways.

In addition to nutrition and fitness experts, the YMCA has invited specialists to answer questions and distribute information on lead poisoning prevention, 911 dialing and procedures, pre-teen and teen cyber safety, the dangers of drug, alcohol and tobacco use, financial fitness tips and the Sussex County Money $mart poster contest.

Healthy Kids Day partners to date are: Branchville Family Chiropractic, Sussex County Cancer Coalition, Hardyston Township First Aid Squad, the Center for Prevention and Counseling, Newton Memorial Hospital, Sussex County Department of Environmental and Public Health Services, NORWESCAP, Sodexo Food Service, St. Claire's Hospital and NJ Rebel.

For more information on the Sussex County YMCA's Healthy Kids Day event, including a schedule of activities or opportunities for partnership, visit www.sussexcountyymca.org or call the welcome center at 973-209-9622.

"Do Crew" Augmented Reality Cartoons Help Get Kids Off the Couch

Posted: 08 Apr 2010 11:05 AM PDT

In examples shown in videos on the Do Crew site, kids can control cartoon vehicles by jumping or leaning side-to-side, and can play other games by waving their hands in front of the camera. Think Project Natal but in a web browser, and integrated within kids' cartoons. This is an excellent use of augmented reality technology because it is a practical application with genuine value, an attribute we discussed last week as being the strongest way AR can break into the mainstream.

Best of all, with games like these, kids will no longer be passively glued to their sofas as this new AR project encourages the kids of stand and use their body and arms to control the games. The Do Crew developers state that their mission with the game is help combat the growing epidemic of child obesity.

"Children will not stop watching television, and parents will not stop feeling guilt about that fact. So, where does that leave us? It leaves us with a rare opportunity to acknowledge this epidemic and treat it at the most basic level," the site says. "The Do Crew team is dedicated to making all passive media active, and we believe that with a little technology and imagination we can reimage the personal computer or console video game system as effective electronic exercise equipment."

Going after the children's entertainment market could also be a boon for the augmented reality industry which has yet to find the public spotlight. Time Magazine named AR as one of the top tech trends to watch in 2010, and by engaging children, AR may be able to make significant strides towards mass public adoption and acception.

Actually, AR experiences aimed at kids are not a new concept; a LEGO Store installation that helped kids see 3D reprensentations of model kits right on their boxes, and a web-based Topps baseball card experience that made the players on the cards come alive in 3D are two of the most well known AR roll-outs to date. New projects like Do Crew are not only great for kids, but also for AR as a whole as it strives to gain credibility and traction with as wide an audience as possible.

If you'd like to learn more about how companies are using augmented reality for marketing in both desktop and mobile-based experiences, be sure to check out our latest premium report on the subject, Augmented Reality for Marketers and Developers.

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Eco-Friendly Activities Help Kids Celebrate the 40th Anniversary of Earth Day

Posted: 08 Apr 2010 08:33 AM PDT

SOURCE: Scholastic Inc.

Scholastic Releases New Book: "The Magic School Bus^® and the Climate Challenge" and Hosts "Virtual Field Trip" to Liberty Science Center via Live Webcast April 20th; Environmentally-Themed Books and Games, Timely Environmental News for Kids by Kids, and More From Scholastic

NEW YORK, NY--(Marketwire - April 8, 2010) - According to the Kids' Environmental Report Card, two-thirds of kids believe that it is "mostly my generation" who are responsible for the environment. To celebrate the 40^th Anniversary of Earth Day Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, is offering kid-friendly, environmental books, games and activities to help kids on their quest to save the planet.

Live Classroom Webcast:
On April 20^th, Scholastic will host "The Magic School Bus" Live Webcast where kids can go on a virtual field trip through the Liberty Science Center in Jersey City, New Jersey. Kids will join the creators of The Magic School Bus series, author Joanna Cole and illustrator Bruce Degen, along with Ms. Frizzle and her trusty students as they celebrate the release of their new book "The Magic School Bus and the Climate Challenge." Online participants in the virtual field trip will learn about climate change, wind, solar and hydro power and will take part in an interactive conversation with the hosts.

More Activities, Books and Games for Earth Day
Recognizing kids' keen interest in the environment, Scholastic also offers an array of green-themed books and games, as well as environmental news for kids to actively engage them in the Earth Day 40^th Anniversary.

Eco-Friendly Top Pick Books and Multimedia:

The Magic School Bus and the Climate Challenge, the newest book in the series ($16.99)
WordGirl's new DVD entitled "Earth Day Girl" ($14.99)
Digging for Dinosaurs™ activity game for LeapFrog systems ($24.95)
"Klutz: Good Growing: A Kids Guide to Green Gardening" ($16.95)
"The Planet Earth" book series based on the BBC "Planet Earth" series ($3.99 - $16.99) and more...

Environmental News for Kids:
To help kids better understand their role in saving the planet, The Scholastic Kids Press Corps, a team of student reporters ages 10-14 from across the country, have compiled a series of reports from their local communities for Earth Day's 40^th Anniversary. In "Earth Day @ 40," Kid Reporters talk to Denis Hayes, organizer of the first Earth Day, cover the newest collection of "green" cars at the 2010 Detroit Auto Show, give kids great "green" ideas with "Top-5 Ways Kids Ages 8-15 Say They Can Help the Earth" and much more.

In the April issues of Scholastic Classroom Magazines, kids get the "411" on the environment through Science, Social Studies and Math. "Science World^®" is featuring a profile of three brothers who moved to Costa Rica and started their own nature video series called Super Natural Adventures including a sidebar about tropical rainforests "Scholastic Scope^®" gives kids a first look at Oceans: Into the Deep, a new documentary about the world's most amazing oceans. "Scholastic Math^®" offers kids a do-at-home water-conservation activity.

Scholastic, in partnership with The American Museum of Natural History, hosts "Science Explorations," a comprehensive "green" activity and educational resource site for kids and teachers.

Kids can send a "Tree-Free" e-Card to friends
Learn 100 ways to ActGreen at www.scholastic.com/actgreen, where kids can earn "green" points to fuel "The Greenerator"
Free Classroom resources including interactive SMART Board Earth Day lesson plans and fun classroom activities that help kids learn about the ecosystem.

For more information about Scholastic, visit our mediaroom at http://mediaroom.scholastic.com.

Click here to see all recent news from this company

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Kids Games

Friday, April 9, 2010