“Scholar Program Puts Alltech FEI World Equestrian Games Tickets in the Hands of Creative Kids (ThomasNet)” plus 3 more |
- Scholar Program Puts Alltech FEI World Equestrian Games Tickets in the Hands of Creative Kids (ThomasNet)
- Sullivan kids look to follow path to gold: NL Winter Games (Grand Falls Advertiser)
- Getting kids hooked on March Madness (The Cincinnati Enquirer)
- Kodu Club in Kentwood teaches kids to design, program video games (The Grand Rapids Press)
| Posted: 15 Mar 2010 05:59 AM PDT | Alltech Biotechnology Press release date: March 11, 2010[Lexington, KY] - Alltech is handing the reins over to creative elementary students in Fayette, Jessamine, Scott, and Woodford County schools. The Alltech Creative Scholar Program, initiated today, will award students with general admission tickets to the Alltech FEI World Equestrian Games. "Ask any child, and they can identify with the Olympics and the Super Bowl. Ask them about the Alltech FEI World Equestrian Games occurring in their own backyard, and they are not as sure," said Dr. Pearse Lyons, president and founder of Alltech. "The Alltech Creative Scholar Program is about education, creativity, and fun. We want kids to understand what's coming in less than 200 days - the 'Olympics' of equestrian sport with an estimated worldwide television viewership of 460 million, which is five times the average viewership of the Super Bowl." Participating elementary schools in Fayette, Jessamine, Scott, and Woodford counties are being given a general admission ticket allotment based on the size of their student body. Students will be asked to do a creative project on an equine or Alltech FEI World Equestrian Games-related topic, and teachers will determine the distribution of the tickets. "This project is an excellent way to involve elementary school students in the Alltech FEI World Equestrian Games," said Lisa Gross, spokesperson for the Kentucky Department of Education. "The Games provide many opportunities for learning, whether in the classroom or at the events themselves. The added incentive of free admission is sure to bring out these students' creativity and sharpen their knowledge of this international event." The Alltech FEI World Equestrian Games 2010(TM) will define a new chapter in the history of the World Equestrian Games as the first time the Games have been held outside of Europe and the first time that all competition events will be held at one location - the 1,200 acre Kentucky Horse Park. The 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people. Like the Olympics, the World Equestrian Games are held every four years and are the world championships for the eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). Previous host cities include Stockholm, The Hague, Rome, Jerez, and, most recently, Aachen. Tickets have already been sold to enthusiasts in all 50 U.S. states and 50 countries. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com.
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| Sullivan kids look to follow path to gold: NL Winter Games (Grand Falls Advertiser) Posted: 15 Mar 2010 04:54 AM PDT
| Sullivan kids look to follow path to gold  NL Winter Games
DANIELLE SHUGARUE
Pete Sullivan of Grand Falls-Windsor is looking forward to the 2010 Newfoundland and Labrador Winter Games. Not only has he spent the past few months working as convener of the table tennis event for the games, but his two children Zakk, 14, and Becky, 12, will be participating in the volleyball and basketball events and he has his own history with the games. Mr. Sullivan won a gold medal in hockey when the games were hosted by Grand Falls-Windsor in 1978. Thirty-two years later he still has great memories of the event and stories he has passed on to his children. As he tells it, his team was favoured to win heading into the tournament where they made it all the way to the gold medal game and defeated the team representing St. John's 1-0. "St. John's came here with two illegal players. They had to play the playoffs without those two players and St. John's did not show up to play the gold-medal game," he said. Mr. Sullivan and his teammates went to the rink, got dressed and warmed-up as they did every other game. When it became obvious their opponent was not going to show up, the coach did the only fair thing he could think of and drew a number of a player to face off against no one. "They dropped the puck and he skated with the puck and scored on an empty net. We won the gold 1-0." Now Mr. Sullivan's kids will get the chance to create memories like this and he has been offering whatever advice he can to help them make the most of their experience. "He just told me keep my confidence up," said Becky, who is in her third year of playing basketball. "Most of them will be older than me and they probably will be playing more where I am just starting off. He told me to just keep a good attitude and stay with it." Zakk is the only Grade 9 player on the volleyball team and has been waiting for the games to start since Grand Falls-Windsor was named host. "I'm really looking forward to seeing all the teams. It's going to be really cool to see how the other teams play together and I'm looking forward to playing," said the fourth year volleyball player, who likes his squad's chances against the competition. "We're ranked fourth, but all the teams that we've seen we have been close (in score) with, so we know we can beat them because we've come pretty close to most of the past," he added. Zakk will be embracing everything he can as he will also be drumming in a band during the closing ceremonies and that is what Mr. Sullivan wants for them. "That is something I'll never forget," he said pointing to his gold medal. "Then to get to go watch the other sports; it was a great atmosphere around town. Hopefully that is the memory they take away. Even though they have their own sport the overall experience (is the same). I hope they take it all in." The 2010 Newfoundland and Labrador Winter Games will be hosted by Grand Falls-Windsor March 20-27. Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
| Getting kids hooked on March Madness (The Cincinnati Enquirer) Posted: 15 Mar 2010 02:37 AM PDT Growing up in Loveland, Steve Lamping remembers when he fell in love with Xavier University basketball. "I used to go to the Gardens with my brothers and my dad," the Miami University senior says. "I remember when UMass and Marcus Camby came in with that Final Four team. I became a die-hard Xavier fan." Lamping wants others to have that same experience, creating a new generation of college basketball fans. So when the NCAA came calling to Lamping's capstone class in the College of Business to help connect college hoops with younger people, he and his fellow marketing students were ready. They designed a campaign targeting families, luring children into watching games at a younger age. They would use everything from family discounts to Facebook pages where parents would document a child's first trip to a game. Known as 3.2.1 Consulting, they won a Final Four-style tournament at Miami late last year. As the NCAA basketball tournament starts with a blizzard of games on Thursday and Friday, the sport virtually captivates the entire country, whether it's students attending games or corporate workers exchanging bracket predictions. Dubbed "March Madness," the tournament has become a three-week national celebration building toward the Final Four in Indianapolis April 3 and 5. But growth among fans age 22-27 has lagged and the NCAA wants to connect better with younger fans, said Peter Davis, Miami '93 and director of Corporate Alliances at the NCAA. He said he will use ideas from Marketing 3.2.1, as well as about 20 other student groups, in future years. "Their thought was that everybody remembers their first NCAA basketball game," Davis said. "They remember the experience and that's what really got them hooked." Lamping said his group's idea differed from others that wanted to market directly to 18- to 22-year-olds. "We saw that once teens hit 14 or 15, they've pretty much made up their minds about what they like or don't like," he said. "We decided to take a different approach and hit them earlier." For the NCAA, mining ideas from college students is both good strategy and good business, Davis said. "We can hire an agency at agency rates to tell me about people 23 years of age," he said. "Or I can go ask people who are 23 years old or younger." Miami Marketing professor Devon DelVecchio said the students did an online survey at different types of colleges, and the responses told them that the earlier fans start watching, the more they watch now. And it was clear that working on a real-life project about college basketball helped. "We had dog food the year before," DelVecchio said. "The process is largely the same, framing the problem and getting the right data. But yeah, I think the students get more excited when it's about college basketball." Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. | |
| Kodu Club in Kentwood teaches kids to design, program video games (The Grand Rapids Press) Posted: 15 Mar 2010 04:47 AM PDT By Julie Makarewicz | The Grand Rapids Pres...March 15, 2010, 7:38AM
But "Anaya's Hunt for the Missing Ball" is no store-bought computer game, it's homemade. Fourth- and fifth-graders at Explorer Elementary School have written their own stories, designed their own games, and programmed their own characters. And it has all been done in a six-week, after-school program called Kodu Club. The club started last spring at Explorer as a pilot program through Microsoft. The goal was to let students create their own virtual worlds while teaching them basics of gaming, programming and development. Explorer is the only Kentwood school to have the club, but teachers and administrators say they hope it's something others can share soon. "It's just amazing what these kids can do. This is their comfort zone and they just take off," said Derek Braman, a fifth grade teacher. He and fourth grade teacher Dion Price lead the club, which has about 44 students in two sessions. Gamal Shatawi couldn't believe what his fourth grade daughter, Yasmeen, had accomplished in just six weeks. "It's just amazing really to see what she can do," he said. The students started out by writing stories. The settings, characters and plots then came to life in virtual worlds and games on the computer. Fourth-grader Timmus Pongphimkham likes "Star Wars" movies, games and books. So it was easy for him to write his own "Star Wars" story and put it to a virtual world of droids battling the Evil Empire. "They get to fly and fight each other," Timmus said. "There are UFOs that are bad and try to kill them." Thursday's session was the culmination of the program when students showed their work to parents. "I'm just so impressed with the whole thing," said Cara Barnes, who watched her fourth-grade daughter, Willow, play the game she created. "To give them this kind of experience with technology and have them be able to do this is fantastic." Superintendent Scott Palczewski said he would love other Kentwood schools to have the same opportunity. "It builds creativity, lets them use their interest in technology and teaches problem-solving," he said. "And they're having fun." E-mail the author of this story: localnews@grpress.com Five Filters featured article: Chilcot Inquiry. Available tools: PDF Newspaper, Full Text RSS, Term Extraction. |
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